The Ayer's Cliff Rodeo is a non-profit organization that organizes a unique event in the region that brings together those who like horses, country music and local products. The organization’s mission is above all to offer a quality event with a country flavor to the festival-goers, but also to give back to the Ayer’s Cliff community and to contribute to the increase of tourist affluence in this small, unique, municipality in the Eastern Townships.

• Make artisans, local producers and artists of the region shine;
• To offer a quality product and unique shows in the region thanks to reputable acts;
• Greater focus on eco-responsibility;
• Giving back to the community;
• Work in collaboration with financial partners.